Conversion Funnel Web Analytics Measurement Model
Instead of using margin and volume to make your web analytics framework, It may be easier to build it out using a conversion funnel. The different steps of the funnel give you ideas and starting points for brainstorming the functions your site has. It also forces you to think through your marketing and web analytics strategy for each step of the customer acquisition cycle. The steps are awareness, consideration (desire, interest), conversion, loyalty and advocacy.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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