Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Take two months to tag the website with JavaScript code (nine months for "high end" tools). Realize you did some things wrong and in nine months the company now has new needs. Go back, roll up your sleeves and spend more time on re-implementation. Log into the tool. Start spewing forth glorious data. Be sad no one in the team cares. Start creating pretty Excel files. Send. Still no one cares. Start publishing prettier PowerPoint files with pretty Excel screenshots. Still No One Cares. Feel frustrated. Tweet that. Feel better. Still no one cares.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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