Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.
Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be:
Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that need.
Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that need.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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