Persuasive Web Design, Part 22: Social Proof
When we're not sure what action to take, we often look to see what others are doing... and follow their lead. "If everyone's doing it, it must be good."
Social psychologists call this "Social Proof". And, harnessed properly, it's one of the most powerful and widely applicable of all online persuasion tactics.
Social psychologists call this "Social Proof". And, harnessed properly, it's one of the most powerful and widely applicable of all online persuasion tactics.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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