When Stories Don’t Sell
Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made an emergency run to the closest supermarket. He arrived home, opened the jar, only to find that the top pickle appeared to have a large bite out of it. His wife confirmed the diagnosis, so he rushed back to the store again. That’s when things headed south.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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