Build your free competitor monitoring dashboard with iGoogle
If you have been reading this blog for a while, you probably know that I am a big fan of Google Insights for Search. It can be used for many purposes; my favourite being as a “competitive” intelligence tool to monitor overall interest in your brand and products vs. your competitors. I covered an example last year with the Prius vs. Insight and earlier this year I illustrated how the tool can be used to “evaluate” the impact of offline events like TV campaigns for example.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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