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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

The 3 Stages of the Buying Process: Expanded Definitions

We often reference the 3 stages of the buying process on this blog. As FutureNow’s founders defined them over 5 years ago in Call to Action, they are:

Early Stage Buyer: In Early Stage, people have made the decision that they are interested in buying something, but don’t know exactly what they want/need to buy. They’ll want to see all the different types of products available, and what the pros/cons are for each type. They need as much information with regards to choices, options, and information as possible to feel comfortable when making a decision.
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Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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