Persuasive Web Design, Part 11: Three Levels of Trust
In a 2006 study*, Elizabeth Sillence suggested that there are actually three levels of trust.
According to this model, the three levels of trust are as follows:
1. First Impressions and Heuristic Analysis
The first step is a rapid screening of the website, and typically involves factors for rejection:
According to this model, the three levels of trust are as follows:
1. First Impressions and Heuristic Analysis
The first step is a rapid screening of the website, and typically involves factors for rejection:
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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