Improving View Through Rate for Product Video: 4 Hypotheses Tested
There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the mere presence of video can improve conversion, whether the video actually is viewed or not.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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