Understanding Web Analytics Accuracy – Whitepaper
I have updated the whitepaper to include all my latest thinking and add new data points from other people battling with accuracy – notably at study conducted by Paul Strupp and Garrett Clark at Sun Microsystems. The basic accuracy issues I originally describe haven’t changed – just augmented for April 2010 and now 19 pages…
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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