Broad Vs. Exact Match Types: The Hard Data
Search managers are often asked the question if they are over- or under-exposed on broad and exact matches. I have heard several heated discussions debating this issue. Since this is an issue that touches many a nerve, I decided to take a dispassionate data driven look at the numbers.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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