Webanalytics
Don't be Mr Average. Why averages are a bad, bad thing ...
Let’s take an “average” site conversion rate. It’s probably 3%. That’s average. But just a couple of simple steps gets us to a better place – how about conversion rate between new and repeat visitors, or conversion rate by source of traffic? A couple o ...
Toegevoegd op: 16 februari 2010www.nonlineblogging.com/blog/2010/...
Customize Your User Experience with Google Analytics
Do you want to customize your user experience based on how many times visitors visited your site or how many pages they viewed? Maybe you are designing a web page where the layout of which depends on the number of visits to the site or depends on whether ...
Toegevoegd op: 16 februari 2010www.e-nor.com/blog/index.php/web-a...
Weten is Meten - praktijkvoorbeelden
Het aantal tools en technieken dat het leven van een online marketeer makkelijker maakt neemt gestaag toe: A/B testen, mulitvariate testing, behavioural targetting, retargetting, engagement mapping, 101 webanalyticspakketten (die helaas nog niet zover zij ...
Toegevoegd op: 16 februari 2010www.webanalisten.nl/verbeteren/opt...
Clean up Your Google Analytics for 2010
It’s a bit late for a New Year’s-themed post and a bit early for a spring cleaning-themed post, but it’s never a bad time to get your Google Analytics data cleaned up. For those of you looking to do just that, here’s a “Quick Fix” checklist to put yoursel ...
Toegevoegd op: 12 februari 2010www.websharedesign.com/blog/clean-...
Google Analytics Tracking Code Basics and Time Saving P...
This blog post is for the analytics driven, SEO savvy, search samurai looking to implement tracking code best practices and take advantage of some useful Google Analytics plugins.
Toegevoegd op: 11 februari 2010www.seomoz.org/blog/google-analyti...
Custom Variables in Google Analytics
Last fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Toegevoegd op: 03 februari 2010www.roirevolution.com/blog/2010/02...
Grip op online campagnes deel 1: Het Meetplan
Investeringen in online media uitingen vormen tegenwoordig een vast onderdeel binnen de mediastrategie van Nederlandse bedrijven. De markt voor online adverteren (banners, tekstlinks, e-mail, affiliate, AdWords etc.) blijft ook nog steeds groeien. Kijkend ...
Toegevoegd op: 02 februari 2010www.webanalisten.nl/analyse/campag...
Analysis Ninjas: Leverage Custom Reports For Better Ins...
Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the bes ...
Toegevoegd op: 01 februari 2010www.kaushik.net/avinash/2010/02/le...
The Ultimate Conversion Optimization Reading List
A good conversion consultant should know all the tactical issues but also be well grounded in buyer psychology, persuasion, social psychology and dynamics, sales (online and offline) strategy, and the nature of advertising and media.
Toegevoegd op: 01 februari 2010www.bryaneisenberg.com/2010/01/the...
Is 2010 the Year of Conversion Rate Optimization?
This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, “Marketing is NOT Sales” was written exactly nine years ago today I wrote this column.
Toegevoegd op: 18 januari 2010www.bryaneisenberg.com/2010/01/is-...
11 Conversion Rate Optimization Lessons Learned in 2009
"Don't do viral marketing until your product doesn't suck. If you do, more people will find out your product sucks." This pearl of wisdom from serial entrepreneur Dave McClure applies well not only to product development, but also to conversion rate optim ...
Toegevoegd op: 13 januari 2010www.seomoz.org/blog/11-conversion-...
How To Get Past Last-Touch Attribution With Google Anal...
The problem is well described by the ever-excellent Avinash Kaushik in his post entitled Measuring Upper Funnel Keywords (although nominally about paid search, his description applies perfectly well to natural search except you aren't paying for traffic i ...
Toegevoegd op: 12 januari 2010www.seomoz.org/blog/how-to-get-pas...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op