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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Zoekmachinemarketing

Using Web Analytics For Paid Search Research

You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an init ...
Toegevoegd op: 18 maart 2010searchengineland.com/using-web-ana...

7 ways to segment your landing page visitors

On the pre-click side, there is keyword-based segmentation, which maximizes the relevancy of your paid clicks. On the post-conversion side, there is email list segmentation, which as most marketers know, boosts email marketing performance.
Toegevoegd op: 08 maart 2010www.wordstream.com/blog/ws/2010/03...

Visualizing Keyword Data with the Google Analytics API

I was really interested in one specific metric that Rand discussed in the latest SEOmoz webinar on Actionable Analytics. He mentioned that the number of keywords sending search traffic measured in increments (monthly, weekly) could be an indicator of whet ...
Toegevoegd op: 21 februari 2010www.seomoz.org/ugc/visualizing-key...

Google verdient een Half Miljard aan tikfouten

Dit kan geen toeval zijn. Vanmorgen schreven we over de kleine goudmijn die domeinnamen met typfouten zijn voor de eigenaren, en nu komt het nieuws dat Google - die veel van de domeinnamen voorziet van sponsorlinks - een half miljard per jaar verdient aan ...
Toegevoegd op: 18 februari 2010www.hyped.nl/details/20100218_goog...

Streamlined analysis tools in your Campaigns tab

As we continue to introduce more data types, we want to make sure that it's easy for you to access these reporting controls. That's why we've introduced a new analysis toolbar in the Campaigns tab of your account. This toolbar consolidates key functionali ...
Toegevoegd op: 15 februari 2010adwords.blogspot.com/2010/02/strea...

22 features for awesome SEO landing pages

Last year, our product development team set an ambitious goal: to make LiveBall the very best software-as-a-service (SaaS) platform for deploying SEO-friendly landing pages, conversion paths, and microsites.
Toegevoegd op: 05 februari 2010www.ioninteractive.com/post-click-...

Does SEO Copywriting Still Matter?

If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an on ...
Toegevoegd op: 04 februari 2010www.copyblogger.com/seo-copywritin...

How to Use Tags on Your Blog or Website

In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to us ...
Toegevoegd op: 27 januari 2010www.wolf-howl.com/blogs/how-to-use...

Find Invisible Pages Using Google Analytics

One often-ignored part of SEO is making invisible pages visible. When I say 'invisible', I mean pages that have received zero clicks from organic search results.
Toegevoegd op: 14 januari 2010www.seomoz.org/ugc/find-invisible-...
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Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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