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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Taking the Guesswork Out of Design

Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork—and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions ...
Toegevoegd op: 26 januari 2010www.alistapart.com/articles/taking...

Design can make a difference

Het is voor A-merken steeds moeilijker relevant te blijven voor consumenten en onderscheidend te zijn ten opzichte van privat labels en B merken. Innovaties worden steeds sneller en gemakkelijker gekopieerd.
Toegevoegd op: 26 januari 2010www.molblog.nl/bericht/design-can-...

Top 10 landing page ideas for 2010

Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
Toegevoegd op: 22 januari 2010www.ioninteractive.com/post-click-...

A Brief History of Eye-Tracking

here are many contributing factors in building usable web sites and applications, but one of the most interesting areas of research must be eye-tracking.
Toegevoegd op: 21 januari 2010www.uxbooth.com/blog/a-brief-histo...

Conversion Science How To Segment Google Website Optimi...

We use GWO extensively and love the way that it abstracts a lot of the really complicated stuff and avoids the need to know and understand some pretty tricky statistics. One downside of the simple platform is that it can make it hard to do some slightly d ...
Toegevoegd op: 20 januari 2010searchengineland.com/how-to-segmen...

Identifying site interactions, the Key for optimizing

If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it.
Toegevoegd op: 19 januari 2010www.analytics20.org/web-analytics/...

Is 2010 the Year of Conversion Rate Optimization?

This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, “Marketing is NOT Sales” was written exactly nine years ago today I wrote this column.
Toegevoegd op: 18 januari 2010www.bryaneisenberg.com/2010/01/is-...

Find Invisible Pages Using Google Analytics

One often-ignored part of SEO is making invisible pages visible. When I say 'invisible', I mean pages that have received zero clicks from organic search results.
Toegevoegd op: 14 januari 2010www.seomoz.org/ugc/find-invisible-...

11 Conversion Rate Optimization Lessons Learned in 2009

"Don't do viral marketing until your product doesn't suck. If you do, more people will find out your product sucks." This pearl of wisdom from serial entrepreneur Dave McClure applies well not only to product development, but also to conversion rate optim ...
Toegevoegd op: 13 januari 2010www.seomoz.org/blog/11-conversion-...

How To Get Past Last-Touch Attribution With Google Anal...

The problem is well described by the ever-excellent Avinash Kaushik in his post entitled Measuring Upper Funnel Keywords (although nominally about paid search, his description applies perfectly well to natural search except you aren't paying for traffic i ...
Toegevoegd op: 12 januari 2010www.seomoz.org/blog/how-to-get-pas...
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Populaire items in de kennisbank

  • Top 10 landing page ideas for 2010
    Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
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    This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
  • Custom Variables in Google Analytics
    Last fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.

Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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