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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Weten is Meten - praktijkvoorbeelden

Het aantal tools en technieken dat het leven van een online marketeer makkelijker maakt neemt gestaag toe: A/B testen, mulitvariate testing, behavioural targetting, retargetting, engagement mapping, 101 webanalyticspakketten (die helaas nog niet zover zij ...
Toegevoegd op: 16 februari 2010www.webanalisten.nl/verbeteren/opt...

Streamlined analysis tools in your Campaigns tab

As we continue to introduce more data types, we want to make sure that it's easy for you to access these reporting controls. That's why we've introduced a new analysis toolbar in the Campaigns tab of your account. This toolbar consolidates key functionali ...
Toegevoegd op: 15 februari 2010adwords.blogspot.com/2010/02/strea...

Google Buzz: Ex-Girlfriends From College Can Be A Bad T...

Google guesses who your friends are, including your mistress that your wife doesn’t know about (and then shows everyone this).
Toegevoegd op: 12 februari 2010www.usabilitycounts.com/2010/02/11...

The Life, Times (and Death?) of Internet Explorer 6 (Co...

In recent years Internet Explorer 6 has become the browser web designers love to hate. Security issues, JavaScript errors and inexplicable CSS rendering quirks have made it the brunt of many jokes. With IE6 in its twilight and big companies like Google dr ...
Toegevoegd op: 12 februari 2010www.smashingmagazine.com/2010/02/1...

Clean up Your Google Analytics for 2010

It’s a bit late for a New Year’s-themed post and a bit early for a spring cleaning-themed post, but it’s never a bad time to get your Google Analytics data cleaned up. For those of you looking to do just that, here’s a “Quick Fix” checklist to put yoursel ...
Toegevoegd op: 12 februari 2010www.websharedesign.com/blog/clean-...

Google Analytics Tracking Code Basics and Time Saving P...

This blog post is for the analytics driven, SEO savvy, search samurai looking to implement tracking code best practices and take advantage of some useful Google Analytics plugins.
Toegevoegd op: 11 februari 2010www.seomoz.org/blog/google-analyti...

What Makes a Product Review Great? 7 Tips That Count

During recent “routine investigations,” I’ve run into some really big customer review issues my clients are facing. Not sure just how important reviews are to your sales/leads? Almost 70% of customers looked at more than 4 reviews before making a purchas ...
Toegevoegd op: 11 februari 2010www.grokdotcom.com/2010/02/10/what...

Designing for trust

Internet scams, stories about stolen credit card information, and the conspiracy theorist inside keep us from trusting websites, who wish to let us create an account or sell us something. Will data I enter into here be misused? Will I receive spam when gi ...
Toegevoegd op: 10 februari 2010ui-patterns.com/blog/Designing-for...

Cookie Framing

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren’t celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year.
Toegevoegd op: 09 februari 2010www.neurosciencemarketing.com/blog...

Applying Mathematics To Web Design

“Mathematics is beautiful.” This may sound absurd to people who wince at numbers and equations. But some of the most beautiful things in nature and our universe exhibit mathematical properties, from the smallest seashell to the biggest whirlpool galaxies
Toegevoegd op: 09 februari 2010www.smashingmagazine.com/2010/02/0...

Numeric Filters: Issues and Best Practices

Faceted search has been around for a long time and has become the de facto standard for search on most ecommerce sites. However, filters with numeric values remain among the most confusing, because many sites have not able to design usable numeric filters ...
Toegevoegd op: 09 februari 2010www.uxmatters.com/mt/archives/2010...

The Laws of Simplicity

The commercial success of Google’s simple search engine interface and Apple’s iPod music player show that simplicity sells.This idea of simplicity as a selling point clashes with the old thinking of constantly adding new features to your product in or ...
Toegevoegd op: 08 februari 2010www.usabilitypost.com/2010/02/07/t...

Facebook lanceert redesign

Gisteren vierde Facebook haar zesde verjaardag en een nieuwe mijlpaal: 400 miljoen gebruikers. Facebook vierde dit in stijl door een complete redesign van de homepage te lanceren.
Toegevoegd op: 07 februari 2010www.dutchcowboys.nl/socialmedia/18...

The Horizontal Way

Most people try fitting their design to the width of a standard window size to avoid horizontal scrolling. Nielsen even claims that “users hate horizontal scrolling” , and names reasons to stray away from horizontal scrolling. But then, there are those–I ...
Toegevoegd op: 07 februari 2010uitrends.com/2010/02/05/the-horizo...

50 Free UI and Web Design Wireframing Kits, Resources a...

Planning and communication are two key elements in the development of any successful website or application. And that is exactly what the wireframing process offers: a quick and simple method to plan the layout and a cost-effective, time-saving tool to ea ...
Toegevoegd op: 07 februari 2010www.smashingmagazine.com/2010/02/0...

‘The next wave’ in e-commerce

Het gaat niet meer om de webshop, maar om het product! Terwijl de meeste ondernemers nog druk bezig zijn om hun webshop in te richten en te optimaliseren, is de volgende ontwikkeling alweer onderweg. Het product gaat steeds meer een eigen leven leiden bui ...
Toegevoegd op: 05 februari 2010www.frankwatching.com/archive/2010...

It’s all in the bag

Soms kijk ik voor inspiratie naar andere sites. Vorig jaar heb ik een artikel geschreven over 3 bloemensites, War of the roses.Nu heb ik naar een tassenwinkel gekeken, Ebags.com. Op het eerste gezicht, de homepage, niet super bijzonder. Toch zit deze si ...
Toegevoegd op: 05 februari 2010www.webanalisten.nl/analyse/its-al...

22 features for awesome SEO landing pages

Last year, our product development team set an ambitious goal: to make LiveBall the very best software-as-a-service (SaaS) platform for deploying SEO-friendly landing pages, conversion paths, and microsites.
Toegevoegd op: 05 februari 2010www.ioninteractive.com/post-click-...

Does SEO Copywriting Still Matter?

If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an on ...
Toegevoegd op: 04 februari 2010www.copyblogger.com/seo-copywritin...

Don't let your shoes, or your landingpages get too old

Today I had one of those days. I slipped on a favorite pair of shoes—a pair I have faithfully worn several times a week for the past…well, I can’t even remember how long, but it’s been a long time. And I slipped on a favorite pair of old black pants too. ...
Toegevoegd op: 04 februari 2010www.ioninteractive.com/post-click-...
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Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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