Zoekmachinemarketing
Keyword Discovery Using Google Analytics
One tricky part of SEO is figuring out which keywords should be used in your SEO strategy that you don’t know about. Tools like Rank Checker require you to know which keywords you want to rank well for before you can plug them into the tool and measure wh ...
Toegevoegd op: 19 januari 2011www.bydatabedriven.com/keyword-dis...
Customer Insights From AdWords Remarketing
How much do you know about the interests of the visitors to your site? One of the cool things about doing remarketing through Google’s Display Network is that you can see the placements and impression counts on the sites that people visit after they visit ...
Toegevoegd op: 08 november 2010www.bydatabedriven.com/customer-in...
Query Paths in Search Funnels
Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about the actual queries that these keywords were matched to? You can see Keyword Paths within Search ...
Toegevoegd op: 24 oktober 2010adwords.blogspot.com/2010/10/hot-o...
How Retargeting Can HURT Sales
Advertising money can be wasted, but can it ever actually hurt your sales?Yes! Particularly if you have the wrong attribution management system in place.Let’s take the case of re-targeting. At SMX this past week I heard one agency rep say Google r ...
Toegevoegd op: 14 oktober 2010www.rimmkaufman.com/rkgblog/2010/1...
Google presenteert de toekomst van display advertising
Tijdens het jaarlijkse IAB MIXX-congres deze week in New York, gaven Neal Mohan en Barry Salzman van Google een keynote-presentatie getiteld Display 2015: Smart and Sexy (video) waarin de toekomst van display advertising werd geschetst.
Toegevoegd op: 01 oktober 2010www.marketingfacts.nl/berichten/20...
Build Your Own Weighted Sort (GA Style)
If you're a Google Analytics fan, you probably already know that Google released a new and incredibly useful featured called Weighted Sort. If you haven't seen it, here's a quick example – let's say you want to know which of your referring sites have the ...
Toegevoegd op: 20 september 2010www.seomoz.org/blog/build-your-own...
7 Cutting Edge Web Design Trends (that Can Actually Imp...
As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making i ...
Toegevoegd op: 29 juli 2010www.seomoz.org/blog/7-cutting-edge...
The Fast Way to Optimize Your Site for Scent
The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for scent ...
Toegevoegd op: 21 juli 2010www.grokdotcom.com/2010/07/19/fast...
Spotlight on AdWords Search Funnels - Part 1
We recently announced a brand new section to AdWords reporting called AdWords Search Funnels and today we’d like to give you more in depth info about these very useful reports. What are AdWords Search Funnels reports?Search Funnels show you the A ...
Toegevoegd op: 19 juli 2010conversionroom.blogspot.com/2010/0...
New keyword targeting feature rolling out globally
After a successful open beta test in the UK and Canada, we're pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:
Toegevoegd op: 15 juli 2010adwords.blogspot.com/2010/07/new-k...
Google Analytics Adds More AdWords Reporting
The Google Analytics Blog announced they have added three new AdWords reports, ten new dimensions and additional AdWords metrics directly in Google Analytics.The three new AdWords reports that can be found within Google Analytics include Day Parts Rep ...
Toegevoegd op: 09 juni 2010searchengineland.com/google-analyt...
Avoid the Downward Quality Score Spiral
My rule (and like all rules there are exceptions) is that if your quality score is 6 or below; stop raising bids and start working on quality score.However, I keep receiving the question: Outside of cost and position; why is quality score so important ...
Toegevoegd op: 31 mei 2010www.bgtheory.com/blog/avoid-the-do...
7 Ways to Increase and Retain Newsletter Subscribers
Newsletters continue to serve as an effective way for businesses, from retailers to B2B services, to stay in touch with their customers. In my last column, I shared the simple but powerful technique of using point-of-action assurances to convert more visi ...
Toegevoegd op: 25 mei 2010www.bryaneisenberg.com/2010/05/7-w...
Google’s Push To Speed Up Your Web Site
Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related pro ...
Toegevoegd op: 25 mei 2010searchengineland.com/googles-push-...
How to Determine Your True Organic Google Ranking
For years there was never a reliable way to know for sure what kind of ranking you had overall in Google for any particular keyword due to all the data centers. For a few years now, Google's webmaster tools would display ranking data for your top 100 keyw ...
Toegevoegd op: 11 mei 2010www.seomoz.org/ugc/how-to-determin...
User Behavior In Paid Search
A couple of months ago I made some observations about search behavior that I witnessed first hand. Namely, that people search differently from one another and that these differences might explain conversion rates and traffic volume on different types of k ...
Toegevoegd op: 10 mei 2010searchengineland.com/user-behavior...
Rich snippets go international
As part of our efforts to make search results more useful to our users around the world, we’re announcing the international availability of rich snippets. If you’ve been following our blog posts, you already know that rich snippets let users see additiona ...
Toegevoegd op: 27 april 2010googlewebmastercentral.blogspot.co...
Google’s Usability Fixation Reveals Local Ranking Facto...
Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number ...
Toegevoegd op: 26 april 2010searchengineland.com/googles-usabi...
Broad Vs. Exact Match Types: The Hard Data
Search managers are often asked the question if they are over- or under-exposed on broad and exact matches. I have heard several heated discussions debating this issue. Since this is an issue that touches many a nerve, I decided to take a dispassionate da ...
Toegevoegd op: 26 april 2010searchengineland.com/broad-vs-exac...
How To Boost Search Engine Rankings Using Twitter
As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who ...
Toegevoegd op: 29 maart 2010searchengineland.com/how-to-boost-...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op