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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Webusability

Improving View Through Rate for Product Video: 4 Hypoth...

There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the mere pres ...
Toegevoegd op: 03 mei 2010www.getelastic.com/vtr-test/

7 Form Factors to Increase Conversions

Today, let’s cover seven factors to consider when designing your forms for maximum conversionability and persuadability:SizeFieldsLabelsBenefitsProminenceCall to actionConfidence building
Toegevoegd op: 26 april 2010www.bryaneisenberg.com/2010/04/7-f...

Article list

The user needs guidance in finding editorial content of interest, which hierarchical navigation alone does not accomplish.
Toegevoegd op: 16 maart 2010ui-patterns.com/pattern/ArticleLis...

When Fancy Fonts Work

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ...
Toegevoegd op: 15 maart 2010www.neurosciencemarketing.com/blog...

Autocomplete

Present items that match what the user is entering into a text field. Start presenting matching items even though the user is not entirely done typing in his or her search query. As the user types in more text into the text field, matching items are narro ...
Toegevoegd op: 09 maart 2010ui-patterns.com/pattern/Autocomple...

Websites gemeenten beperkt toegankelijk

Uit maandag gepubliceerd onderzoek van de stichting Accessibility blijkt dat 98 procent van de websites van gemeenten niet voldoet aan de minimale eisen voor toegankelijkheid.
Toegevoegd op: 08 maart 2010www.nu.nl/internet/2200684/website...

Websites That Suck Increase Stress

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience.
Toegevoegd op: 03 maart 2010www.neurosciencemarketing.com/blog...

The Human Face. How to Choose Effective Website Photos ...

Using faces in photos on your website presents some unique challenges. I'll group these challenges into two major groups for this article: "Faces draw attention" and "Faces don't mean the same thing to everyone."
Toegevoegd op: 03 maart 2010www.wilsonweb.com/design/niehaus-c...

Webshop: 10 tips om bezoekers te helpen kiezen

We moeten steeds meer keuzes maken. En we kunnen ook nog eens kiezen uit steeds meer producten en diensten. Het productassortiment groeit elke dag. Zo plaatst Albert Heijn wekelijks enkele tientallen nieuwe producten in hun assortiment. Kijk maar eens in ...
Toegevoegd op: 26 februari 2010www.frankwatching.com/archive/2010...

Dynamic tabs using jQuery - why and how to create it

This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
Toegevoegd op: 25 februari 2010www.jankoatwarpspeed.com/post/2010...

Design considerations for article lists

One a website delivering editorial content, the article teaser is one of the most important design elements besides the design of the article itself. The article teaser is part of an article list, and its main purpose to lure visitors to keep on browsing. ...
Toegevoegd op: 24 februari 2010ui-patterns.com/blog/Design-consid...

Information gathering: a roundup of UX applications

The number of applications available for User Experience professionals is ever-expanding; much of this growth happening over the last year! As a consequence, experts are increasingly turning to novel tools in order to collect data and generate reports reg ...
Toegevoegd op: 23 februari 2010www.uxbooth.com/blog/information-g...

Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of Yale University, f ...
Toegevoegd op: 21 februari 2010www.neurosciencemarketing.com/blog...

Proving Social Media Works

The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works.About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really t ...
Toegevoegd op: 21 februari 2010www.twistimage.com/blog/archives/p...

Google Buzz: Ex-Girlfriends From College Can Be A Bad T...

Google guesses who your friends are, including your mistress that your wife doesn’t know about (and then shows everyone this).
Toegevoegd op: 12 februari 2010www.usabilitycounts.com/2010/02/11...

Designing for trust

Internet scams, stories about stolen credit card information, and the conspiracy theorist inside keep us from trusting websites, who wish to let us create an account or sell us something. Will data I enter into here be misused? Will I receive spam when gi ...
Toegevoegd op: 10 februari 2010ui-patterns.com/blog/Designing-for...

Numeric Filters: Issues and Best Practices

Faceted search has been around for a long time and has become the de facto standard for search on most ecommerce sites. However, filters with numeric values remain among the most confusing, because many sites have not able to design usable numeric filters ...
Toegevoegd op: 09 februari 2010www.uxmatters.com/mt/archives/2010...

The Laws of Simplicity

The commercial success of Google’s simple search engine interface and Apple’s iPod music player show that simplicity sells.This idea of simplicity as a selling point clashes with the old thinking of constantly adding new features to your product in or ...
Toegevoegd op: 08 februari 2010www.usabilitypost.com/2010/02/07/t...

The Horizontal Way

Most people try fitting their design to the width of a standard window size to avoid horizontal scrolling. Nielsen even claims that “users hate horizontal scrolling” , and names reasons to stray away from horizontal scrolling. But then, there are those–I ...
Toegevoegd op: 07 februari 2010uitrends.com/2010/02/05/the-horizo...

50 Free UI and Web Design Wireframing Kits, Resources a...

Planning and communication are two key elements in the development of any successful website or application. And that is exactly what the wireframing process offers: a quick and simple method to plan the layout and a cost-effective, time-saving tool to ea ...
Toegevoegd op: 07 februari 2010www.smashingmagazine.com/2010/02/0...
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Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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