Webusability
How we made an extra £14 million a year for a travel co...
Sunshine.co.uk are a UK-based travel agency offering cheap holidays. Within six months of working with Conversion Rate Experts, their conversion rate almost doubled.This was achieved despite the fact that the rest of the UK travel industry was in cris ...
Toegevoegd op: 26 augustus 2010www.conversion-rate-experts.com/su...
Persuasive Web Design, Part 22: Social Proof
When we're not sure what action to take, we often look to see what others are doing... and follow their lead. "If everyone's doing it, it must be good."Social psychologists call this "Social Proof". And, harnessed properly, it's one of the most powerf ...
Toegevoegd op: 09 augustus 2010blog.vkistudios.com/index.cfm/2010...
How is Fast Food Like An Attractive Woman?
The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in impatient behavior.
Toegevoegd op: 02 augustus 2010www.neurosciencemarketing.com/blog...
3 Universal Goals to Influence People
The art and science of persuasion is often discussed as though changing people's minds is about using the right arguments, the right tone of voice or the right negotiation tactic. But effective influence and persuasion isn't just about patter, body langua ...
Toegevoegd op: 29 juli 2010www.spring.org.uk/2010/07/3-univer...
Choosing Between A/B or Multivariate Test Design: Optim...
If you’ve been trekking along with us in our Site Testing 101 series, you’re already familiar with the difference between A/B and multivariate testing (opens in new window if you haven’t read the article and would like to get up to speed). Today’s instal ...
Toegevoegd op: 28 juli 2010www.getelastic.com/ab-or-multivari...
An example of e-commerce landing pages segmentation
Last week we showed you an example of segmentation by role and situation, now we’ll preview segmentation for e-commerce. Iomega produces external, portable and networking storage drives and disks. Their product line ranges from basic storage for home ...
Toegevoegd op: 08 juli 2010www.ioninteractive.com/post-click-...
The 3 Stages of the Buying Process: Expanded Definition...
We often reference the 3 stages of the buying process on this blog. As FutureNow’s founders defined them over 5 years ago in Call to Action, they are:Early Stage Buyer: In Early Stage, people have made the decision that they are interested in buying ...
Toegevoegd op: 31 mei 2010www.grokdotcom.com/2010/05/28/the-...
How to Handle Pagination
First off, I’m going to answer this as user: avoid pagination if at all possible. Things like slide shows or lists where you show the 5, 10, 15 or even 100 items–just don’t dothem in multiple page format. It’s just awful for usability. Users want the info ...
Toegevoegd op: 10 mei 2010www.wolf-howl.com/seo/how-to-handl...
100 Things You Should Know About People: #33: Bite-Size...
I am about to head to Portugal for a week, and I was interested in exploring different possible destinations in Portugal. I may not have much time for touring (I’m going to speak at the UXLX conference there), but if I did have time, where should I go? I ...
Toegevoegd op: 10 mei 2010www.whatmakesthemclick.net/2010/05...
A spring metamorphosis — Google’s new look
Using Google today, you may have noticed that something feels slightly different — the look and feel of our search results have changed! Today’s metamorphosis responds to the increasing richness of the web and the increasing power of search — revealing se ...
Toegevoegd op: 06 mei 2010googleblog.blogspot.com/2010/05/sp...
Improving View Through Rate for Product Video: 4 Hypoth...
There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the mere pres ...
Toegevoegd op: 03 mei 2010www.getelastic.com/vtr-test/
7 Form Factors to Increase Conversions
Today, let’s cover seven factors to consider when designing your forms for maximum conversionability and persuadability:SizeFieldsLabelsBenefitsProminenceCall to actionConfidence building
Toegevoegd op: 26 april 2010www.bryaneisenberg.com/2010/04/7-f...
Article list
The user needs guidance in finding editorial content of interest, which hierarchical navigation alone does not accomplish.
Toegevoegd op: 16 maart 2010ui-patterns.com/pattern/ArticleLis...
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ...
Toegevoegd op: 15 maart 2010www.neurosciencemarketing.com/blog...
Autocomplete
Present items that match what the user is entering into a text field. Start presenting matching items even though the user is not entirely done typing in his or her search query. As the user types in more text into the text field, matching items are narro ...
Toegevoegd op: 09 maart 2010ui-patterns.com/pattern/Autocomple...
Websites gemeenten beperkt toegankelijk
Uit maandag gepubliceerd onderzoek van de stichting Accessibility blijkt dat 98 procent van de websites van gemeenten niet voldoet aan de minimale eisen voor toegankelijkheid.
Toegevoegd op: 08 maart 2010www.nu.nl/internet/2200684/website...
Websites That Suck Increase Stress
We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience.
Toegevoegd op: 03 maart 2010www.neurosciencemarketing.com/blog...
The Human Face. How to Choose Effective Website Photos ...
Using faces in photos on your website presents some unique challenges. I'll group these challenges into two major groups for this article: "Faces draw attention" and "Faces don't mean the same thing to everyone."
Toegevoegd op: 03 maart 2010www.wilsonweb.com/design/niehaus-c...
Webshop: 10 tips om bezoekers te helpen kiezen
We moeten steeds meer keuzes maken. En we kunnen ook nog eens kiezen uit steeds meer producten en diensten. Het productassortiment groeit elke dag. Zo plaatst Albert Heijn wekelijks enkele tientallen nieuwe producten in hun assortiment. Kijk maar eens in ...
Toegevoegd op: 26 februari 2010www.frankwatching.com/archive/2010...
Dynamic tabs using jQuery - why and how to create it
This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
Toegevoegd op: 25 februari 2010www.jankoatwarpspeed.com/post/2010...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij zoekmachinemarketing bureau Traffic Builders BV in Almere.
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