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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Webdesign

Volgens BBC moet er aan HTML5 nog veel gebeuren

Velen zien HTML5 als de toekomst voor het streamen van online video, maar ook als een vervanger voor Adobe Flah, dat vandaag de dag nog altijd het video streamen domineert.Maar Erik Huggers, director of Future Media & Technology bij de BBC denkt daar ...
Toegevoegd op: 17 augustus 2010www.dutchcowboys.nl/online/20252

7 Cutting Edge Web Design Trends (that Can Actually Imp...

As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making i ...
Toegevoegd op: 29 juli 2010www.seomoz.org/blog/7-cutting-edge...

Choosing Between A/B or Multivariate Test Design: Optim...

If you’ve been trekking along with us in our Site Testing 101 series, you’re already familiar with the difference between A/B and multivariate testing (opens in new window if you haven’t read the article and would like to get up to speed). Today’s instal ...
Toegevoegd op: 28 juli 2010www.getelastic.com/ab-or-multivari...

Web Development For The iPhone And iPad: Getting Starte...

According to AdMob, the iPhone operating system makes up 50% of the worldwide smartphone market, with the next-highest OS being Android at 24%. Sales projections for the Apple iPad run anywhere from one to four million units in the first year. Like it or ...
Toegevoegd op: 31 mei 2010www.smashingmagazine.com/2010/05/2...

5 Myths Of Visual Communication

Visual communication is a tricky endeavor, because it involves a language that is only partially understood as well as mysterious and complex brain processes. We have a lot of ideas about how visual communication works, but some are assumptions based on i ...
Toegevoegd op: 04 mei 2010understandinggraphics.com/design/5...

Persuasive Web Design, Part 11: Three Levels of Trust

In a 2006 study*, Elizabeth Sillence suggested that there are actually three levels of trust.According to this model, the three levels of trust are as follows:1. First Impressions and Heuristic AnalysisThe first step is a rapid screening of th ...
Toegevoegd op: 03 mei 2010blog.vkistudios.com/index.cfm/2010...

10 Tips to Maximize Usability During A Website Redesign

Few people enjoy going back and revising or correcting what they’ve done before. But, that’s exactly what you could be faced with, if usability is not included in your website’s redesign process.
Toegevoegd op: 27 april 2010www.diamondwebsiteconversion.com/1...

Accept Defeat: The Neuroscience of Screwing Up

It all started with the sound of static. In May 1964, two astronomers at Bell Labs, Arno Penzias and Robert Wilson, were using a radio telescope in suburban New Jersey to search the far reaches of space. Their aim was to make a detailed survey of radiatio ...
Toegevoegd op: 09 maart 2010www.wired.com/magazine/2009/12/fai...

Websites That Suck Increase Stress

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience.
Toegevoegd op: 03 maart 2010www.neurosciencemarketing.com/blog...

The Human Face. How to Choose Effective Website Photos ...

Using faces in photos on your website presents some unique challenges. I'll group these challenges into two major groups for this article: "Faces draw attention" and "Faces don't mean the same thing to everyone."
Toegevoegd op: 03 maart 2010www.wilsonweb.com/design/niehaus-c...

Good Cart Design vs. Costly Credibility Indicators

I love to analyze shopping carts because of the immense variety of designs and design elements that different companies and clients employ to try to “get the cash.” Some elements work better than others, and proper testing can lead the way to optimizatio ...
Toegevoegd op: 27 februari 2010www.grokdotcom.com/2010/02/26/good...

Daily Bunch: ‘Mad Libs’ Style Forms Increased Conversio...

‘Mad Libs’ Style Forms, like the one pictured above, increased conversion rates by 25-40% in A/B testing on Vast.com. Your initial reaction is “who would have thought?” but then you flash back to years of bland boxy forms and think “hmmm, maybe that isn’t ...
Toegevoegd op: 26 februari 2010www.usabilitycounts.com/2010/02/25...

Dynamic tabs using jQuery - why and how to create it

This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
Toegevoegd op: 25 februari 2010www.jankoatwarpspeed.com/post/2010...

Life Below 600px

The fold is one of those guidelines that has been thrown about so much that it's now become a 'rule' of web design (or maybe more appropriately a 'ball and chain' of web design) with web designers blindly obeying without question.
Toegevoegd op: 24 februari 2010iampaddy.com/lifebelow600/

The Usability Mindset, Part 2: Embracing Iterative Web ...

Two weeks ago, I wrote about the importance of making the user experience a core value. Today I'd like to discuss another shift in mindset that must occur before a user-centered web design process can succeed.
Toegevoegd op: 18 februari 2010blog.vkistudios.com/index.cfm/2010...

50 Useful Coding Techniques (CSS Layouts, Visual Effect...

In this post, we present an overview of useful CSS/jQuery coding tips, tricks and techniques for visual effects, layouts and web form design to help you find solutions to the problems you are dealing with or will have to deal with in future.
Toegevoegd op: 18 februari 2010www.smashingmagazine.com/2010/02/1...

What Makes a Product Review Great? 7 Tips That Count

During recent “routine investigations,” I’ve run into some really big customer review issues my clients are facing. Not sure just how important reviews are to your sales/leads? Almost 70% of customers looked at more than 4 reviews before making a purchas ...
Toegevoegd op: 11 februari 2010www.grokdotcom.com/2010/02/10/what...

Applying Mathematics To Web Design

“Mathematics is beautiful.” This may sound absurd to people who wince at numbers and equations. But some of the most beautiful things in nature and our universe exhibit mathematical properties, from the smallest seashell to the biggest whirlpool galaxies
Toegevoegd op: 09 februari 2010www.smashingmagazine.com/2010/02/0...

Facebook lanceert redesign

Gisteren vierde Facebook haar zesde verjaardag en een nieuwe mijlpaal: 400 miljoen gebruikers. Facebook vierde dit in stijl door een complete redesign van de homepage te lanceren.
Toegevoegd op: 07 februari 2010www.dutchcowboys.nl/socialmedia/18...

The Horizontal Way

Most people try fitting their design to the width of a standard window size to avoid horizontal scrolling. Nielsen even claims that “users hate horizontal scrolling” , and names reasons to stray away from horizontal scrolling. But then, there are those–I ...
Toegevoegd op: 07 februari 2010uitrends.com/2010/02/05/the-horizo...
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  • Dynamic tabs using jQuery - why and...
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Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij zoekmachinemarketing bureau Traffic Builders BV in Almere.
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