Why Most Attribution Analysis Is Fatally Flawed
“Last-click attribution is dead!
“Media-mix modeling is the key to marketing success!”
“Without an accurate attribution model you’re throwing away your marketing dollars!!”
“Media-mix modeling is the key to marketing success!”
“Without an accurate attribution model you’re throwing away your marketing dollars!!”
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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