Copywriting
Content Strategy
A common occurrence: you or someone you know wants to create content and have it published online. A slightly less common occurrence? Having that same someone articulate high aspirations for their content. For those select few, instead of creating content ...
Toegevoegd op: 21 juli 2010www.uxbooth.com/blog/complete-begi...
When Stories Don’t Sell
Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made a ...
Toegevoegd op: 19 juli 2010www.neurosciencemarketing.com/blog...
Why Stories Sell
We know that anecdotes can be a convincing way to sell a product, particularly if the story is told by someone we trust. (See Your Brain on Stories.) Evolutionary psychology may offer a reason. Human brains evolved when we had just two ways to learn about ...
Toegevoegd op: 25 juni 2010www.neurosciencemarketing.com/blog...
Copywriting-tip 1 voor webformulieren: button-bijschrif...
Zijn de teksten in je webformulier geschreven door de IT-afdeling? Grote vergissing! Je verliest vrijwel zeker conversie. Vanaf nu hier regelmatig copywriting-tips om online formulieren onweerstaanbaar te maken.
Toegevoegd op: 17 maart 2010www.schrijvenvoorinternet.nl/2010/...
How To Write Linkbait
Over the years I’ve produced countless pieces of ‘linkbait’ for an array of different clients, and as a result have gradually developed a successful and trusty routine by which to work.
Toegevoegd op: 02 maart 2010www.samtilston.com/how-to-write-li...
Blog post length
When I analysed the most tweeted blog posts ever, I found that Twitter users like posts that are around 1,100 words long. When I wrote the most important blogging analysis ever, I found that the average length of popular posts was 1,600 words. This was qu ...
Toegevoegd op: 21 februari 2010www.viperchill.com/blog-post-lengt...
Cookie Framing
Years ago, when The Tonight Show ruled late-night TV and when all the guests weren’t celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year.
Toegevoegd op: 09 februari 2010www.neurosciencemarketing.com/blog...
Does SEO Copywriting Still Matter?
If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an on ...
Toegevoegd op: 04 februari 2010www.copyblogger.com/seo-copywritin...
Content Needs to Get Most of Your Attention
Great content doesn't grow on trees, doesn't work in a vacuum, and doesn't need to be driven solely by what your readers tell you -- you need to have a strategy built around content to grow a site.Glen has written a really useful post that can help yo ...
Toegevoegd op: 03 februari 2010www.conversationagent.com/2010/02/...
Experimenting With Motivation At Blogs
I’ve been blogging for 1.5 years, although I didn’t really get rolling till about 6 months ago. This was about the time I found Yaro Starak’s wonderful Blog Mastermind training (there’s a link (affiliate) to Yaro and the course in the right sidebar).
Toegevoegd op: 02 februari 2010www.whatmakesthemclick.net/2010/02...
Better User Experience With Storytelling – Part One
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experience ...
Toegevoegd op: 01 februari 2010www.smashingmagazine.com/2010/01/2...
Social Media belangrijke driver voor Content marketing
Junta42, het bedrijf van content marketing guru Joe Pulizzi, heeft eergisteren de resultaten bekend gemaakt van zijn derde jaarlijkse ‘Content Marketing spending survey’. De belangrijkste vaststelling is dat de content marketing uitgaven zullen blijven st ...
Toegevoegd op: 29 januari 2010www.dutchcowboys.nl/marketing/1890...
10 Tips For Content Marketing Success
As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up. More noise increases the value of signal. If your content marketing defines you as that s ...
Toegevoegd op: 28 januari 2010www.toprankblog.com/2010/01/conten...
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Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op