Websites gemeenten beperkt toegankelijk
Uit maandag gepubliceerd onderzoek van de stichting Accessibility blijkt dat 98 procent van de websites van gemeenten niet voldoet aan de minimale eisen voor toegankelijkheid.
Toegevoegd op: 08 maart 2010www.nu.nl/internet/2200684/website...
Don’t try to lower your bounce rate
When developing a conversion optimization strategy for new clients, determining website goals is obviously important. The Conversion Optimization goal should be selected based on how well it supports the website goals.
Toegevoegd op: 08 maart 2010www.widerfunnel.com/conversion-rat...
Google Analytics reporting for multilingual e-commerce ...
If your business operates in many countries and across many different languages, you will more than likely want to be able to report on the performance of each region and or language separately. You may also want to report on all regions in aggregate (oft ...
Toegevoegd op: 06 maart 2010conversionroom.blogspot.com/2010/0...
Getting Started With Conversion Rate Optimization: Our ...
Many Grok readers have been curious about our online marketing optimization services and what kind of process to expect when working with us. I’ll use some work we’ve done with a client to show you some basic things you should be looking at when optimizi ...
Toegevoegd op: 03 maart 2010www.grokdotcom.com/2010/03/02/gett...
Websites That Suck Increase Stress
We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience.
Toegevoegd op: 03 maart 2010www.neurosciencemarketing.com/blog...
The Human Face. How to Choose Effective Website Photos ...
Using faces in photos on your website presents some unique challenges. I'll group these challenges into two major groups for this article: "Faces draw attention" and "Faces don't mean the same thing to everyone."
Toegevoegd op: 03 maart 2010www.wilsonweb.com/design/niehaus-c...
Find the Content Your Readers Love With Analytics
Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice.
Toegevoegd op: 03 maart 2010www.seomoz.org/ugc/find-the-conten...
AB & MV testen: voorkom deze 2 veelgemaakte fouten!
Deze week zat ik aan tafel met een aantal collega webanalisten en daar werd besproken hoe eenvoudig het was om fouten te maken bij het uitvoeren van een AB test. Fouten die zorgen voor verkeerde interpretatie van gegevens en daardoor verspilling van geld ...
Toegevoegd op: 03 maart 2010www.webanalisten.nl/analyse/engage...
Post-Click Conversion Optimization For Long Sales Cycle...
Some retailers have great success persuading customers to buy after a single click on a paid search ad. The reality for most companies, however, is that single click-to-purchase transactions are rare. It can take several visits and multiple touch points b ...
Toegevoegd op: 02 maart 2010searchengineland.com/post-click-co...
How To Write Linkbait
Over the years I’ve produced countless pieces of ‘linkbait’ for an array of different clients, and as a result have gradually developed a successful and trusty routine by which to work.
Toegevoegd op: 02 maart 2010www.samtilston.com/how-to-write-li...
Google Analytics for Facebook Fan Pages
We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show informat ...
Toegevoegd op: 02 maart 2010www.webdigi.co.uk/blog/2010/google...
Good Cart Design vs. Costly Credibility Indicators
I love to analyze shopping carts because of the immense variety of designs and design elements that different companies and clients employ to try to “get the cash.” Some elements work better than others, and proper testing can lead the way to optimizatio ...
Toegevoegd op: 27 februari 2010www.grokdotcom.com/2010/02/26/good...
My Favourite Google Analytics Advanced Segments
Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. Looking at the information in an aggregated form is not nearly as useful as assessing the data for in ...
Toegevoegd op: 27 februari 2010cse-sea.blogspot.com/2010/02/my-fa...
The Power of Text
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bo ...
Toegevoegd op: 27 februari 2010www.neurosciencemarketing.com/blog...
Get Over The Tool
Anyone who has read my “69 Free or Low Cost Tools to Improve Your Website” post knows that I love tools. This past week I was excited to see a new list of tools with the just published “Which Multivariate?” a multivariate testing tool comparison guide. I’ ...
Toegevoegd op: 26 februari 2010www.bryaneisenberg.com/2010/02/get...
Click to Conversion Time & Your Revenue Attribution Win...
In my last Analyze This post, I alluded to the importance of click to conversion time, that is, the estimated conversion time of the revenue attribution window. I shall devote this article to explaining the importance of the revenue attribution window and ...
Toegevoegd op: 26 februari 2010searchengineland.com/click-to-conv...
Webshop: 10 tips om bezoekers te helpen kiezen
We moeten steeds meer keuzes maken. En we kunnen ook nog eens kiezen uit steeds meer producten en diensten. Het productassortiment groeit elke dag. Zo plaatst Albert Heijn wekelijks enkele tientallen nieuwe producten in hun assortiment. Kijk maar eens in ...
Toegevoegd op: 26 februari 2010www.frankwatching.com/archive/2010...
Daily Bunch: ‘Mad Libs’ Style Forms Increased Conversio...
‘Mad Libs’ Style Forms, like the one pictured above, increased conversion rates by 25-40% in A/B testing on Vast.com. Your initial reaction is “who would have thought?” but then you flash back to years of bland boxy forms and think “hmmm, maybe that isn’t ...
Toegevoegd op: 26 februari 2010www.usabilitycounts.com/2010/02/25...
Dynamic tabs using jQuery - why and how to create it
This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
Toegevoegd op: 25 februari 2010www.jankoatwarpspeed.com/post/2010...
The Missing Google Analytics Manual
Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out of you ...
Toegevoegd op: 25 februari 2010www.bryaneisenberg.com/2010/02/the...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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