Google’s Usability Fixation Reveals Local Ranking Facto...
Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number ...
Toegevoegd op: 26 april 2010searchengineland.com/googles-usabi...
Understanding Web Analytics Accuracy – Whitepaper
I have updated the whitepaper to include all my latest thinking and add new data points from other people battling with accuracy – notably at study conducted by Paul Strupp and Garrett Clark at Sun Microsystems. The basic accuracy issues I originally desc ...
Toegevoegd op: 26 april 2010www.advanced-web-metrics.com/blog/...
Broad Vs. Exact Match Types: The Hard Data
Search managers are often asked the question if they are over- or under-exposed on broad and exact matches. I have heard several heated discussions debating this issue. Since this is an issue that touches many a nerve, I decided to take a dispassionate da ...
Toegevoegd op: 26 april 2010searchengineland.com/broad-vs-exac...
7 Form Factors to Increase Conversions
Today, let’s cover seven factors to consider when designing your forms for maximum conversionability and persuadability:SizeFieldsLabelsBenefitsProminenceCall to actionConfidence building
Toegevoegd op: 26 april 2010www.bryaneisenberg.com/2010/04/7-f...
Testing Late Stage Traffic Improves Conversion Rates Qu...
If you’ve been following our blog, you have probably read by now that we start working with our clients by first understanding their data. We look at their top-performing marketing channels and segment each traffic source into early, middle and late stage ...
Toegevoegd op: 06 april 2010www.grokdotcom.com/2010/04/02/conv...
Anatomy of a Landing Page: Design Elements Exposed
Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands ...
Toegevoegd op: 29 maart 2010www.bryaneisenberg.com/2010/03/ana...
Succesfactoren Web Analytics in organisaties onderzocht
Vorige week op de SES in Amsterdam mocht ik al een tipje van de sluier oplichten over het onderzoek “Succesfactoren Web Analytics”. Het onderzoek gedaan door Mark van Kasteren gaat in op de factoren die meespelen in een al dan niet succesvolle Web Analyti ...
Toegevoegd op: 29 maart 2010www.marketingfacts.nl/berichten/20...
Fixing your 404's with Google Analytics
This week it occurred to me that one of our analytics posts, Tracking Error 404 Pages and Broken Links in Google Analytics, actually had some pretty hefty SEO implications.
Toegevoegd op: 29 maart 2010blog.vkistudios.com/index.cfm/2010...
How To Boost Search Engine Rankings Using Twitter
As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who ...
Toegevoegd op: 29 maart 2010searchengineland.com/how-to-boost-...
Anatomy of an Optimization Recommendation
With all the companies springing up (and some that have been around since ‘98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation. After all, if you’re going to spend hard-earne ...
Toegevoegd op: 22 maart 2010www.grokdotcom.com/2010/03/19/anat...
Using Web Analytics For Paid Search Research
You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an init ...
Toegevoegd op: 18 maart 2010searchengineland.com/using-web-ana...
Copywriting-tip 1 voor webformulieren: button-bijschrif...
Zijn de teksten in je webformulier geschreven door de IT-afdeling? Grote vergissing! Je verliest vrijwel zeker conversie. Vanaf nu hier regelmatig copywriting-tips om online formulieren onweerstaanbaar te maken.
Toegevoegd op: 17 maart 2010www.schrijvenvoorinternet.nl/2010/...
Article list
The user needs guidance in finding editorial content of interest, which hierarchical navigation alone does not accomplish.
Toegevoegd op: 16 maart 2010ui-patterns.com/pattern/ArticleLis...
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ...
Toegevoegd op: 15 maart 2010www.neurosciencemarketing.com/blog...
Vijf redenen waarom bezoekers het bestelproces niet afr...
Bezoekers zijn niet op je site om te kopen, maar om te onderzoeken. Voor het overgrote deel zijn je klanten slimme consumenten. Ze vergelijken alles, zoals de (verzend)kosten, voordat ze hun beslissing nemen.
Toegevoegd op: 10 maart 2010www.webanalisten.nl/verbeteren/vij...
Accept Defeat: The Neuroscience of Screwing Up
It all started with the sound of static. In May 1964, two astronomers at Bell Labs, Arno Penzias and Robert Wilson, were using a radio telescope in suburban New Jersey to search the far reaches of space. Their aim was to make a detailed survey of radiatio ...
Toegevoegd op: 09 maart 2010www.wired.com/magazine/2009/12/fai...
6 important questions to ask yourself about landing pag...
High bounces may be fun when you are kid, but not when you are a marketer. Low bounce rate on a campaign landing page often corresponds to healthy conversion rates.
Toegevoegd op: 09 maart 2010www.ioninteractive.com/post-click-...
Autocomplete
Present items that match what the user is entering into a text field. Start presenting matching items even though the user is not entirely done typing in his or her search query. As the user types in more text into the text field, matching items are narro ...
Toegevoegd op: 09 maart 2010ui-patterns.com/pattern/Autocomple...
Why Most Attribution Analysis Is Fatally Flawed
“Last-click attribution is dead!“Media-mix modeling is the key to marketing success!”“Without an accurate attribution model you’re throwing away your marketing dollars!!”
Toegevoegd op: 09 maart 2010searchengineland.com/why-most-attr...
7 ways to segment your landing page visitors
On the pre-click side, there is keyword-based segmentation, which maximizes the relevancy of your paid clicks. On the post-conversion side, there is email list segmentation, which as most marketers know, boosts email marketing performance.
Toegevoegd op: 08 maart 2010www.wordstream.com/blog/ws/2010/03...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op