When Stories Don’t Sell
Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made a ...
Toegevoegd op: 19 juli 2010www.neurosciencemarketing.com/blog...
Spotlight on AdWords Search Funnels - Part 1
We recently announced a brand new section to AdWords reporting called AdWords Search Funnels and today we’d like to give you more in depth info about these very useful reports. What are AdWords Search Funnels reports?Search Funnels show you the A ...
Toegevoegd op: 19 juli 2010conversionroom.blogspot.com/2010/0...
Viral, Social, Sentiment, Mobile: 4 Delightful Web Anal...
Stale.One thing that I never want to be.We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education.I call it the slow but sure path to irrelevancy.Let me share my pre ...
Toegevoegd op: 13 juli 2010www.kaushik.net/avinash/2010/07/vi...
Google Analytics for Facebook Fan Pages
We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show informat ...
Toegevoegd op: 08 juli 2010www.webdigi.co.uk/blog/2010/google...
An example of e-commerce landing pages segmentation
Last week we showed you an example of segmentation by role and situation, now we’ll preview segmentation for e-commerce. Iomega produces external, portable and networking storage drives and disks. Their product line ranges from basic storage for home ...
Toegevoegd op: 08 juli 2010www.ioninteractive.com/post-click-...
Converting To Asynchronous Code
There's a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It's the only code that's available from the interface now, and nearly all of the documentation includes examples of this as the primary code to ...
Toegevoegd op: 01 juli 2010www.roirevolution.com/blog/2010/06...
Build your free competitor monitoring dashboard with iG...
If you have been reading this blog for a while, you probably know that I am a big fan of Google Insights for Search. It can be used for many purposes; my favourite being as a “competitive” intelligence tool to monitor overall interest in your brand and pr ...
Toegevoegd op: 30 juni 2010www.kaizen-analytics.com/2010/06/b...
Why Stories Sell
We know that anecdotes can be a convincing way to sell a product, particularly if the story is told by someone we trust. (See Your Brain on Stories.) Evolutionary psychology may offer a reason. Human brains evolved when we had just two ways to learn about ...
Toegevoegd op: 25 juni 2010www.neurosciencemarketing.com/blog...
A Journey Into Web Analytics Part II – The challenges
[After an introduction post on the business value of Web Analytics, the second part of this series covers some of the major challenges & obstacles that await you on the long journey to successful online analytics.]
Toegevoegd op: 24 juni 2010www.kaizen-analytics.com/2010/06/j...
The Ultimate Guide To A/B Testing
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web an ...
Toegevoegd op: 24 juni 2010www.smashingmagazine.com/2010/06/2...
The READY Conversion Optimization Framework
There’s a wealth of good advice about conversion optimization out there. But when you’re working on a particular landing experience, it can be hard to remember all of the factors in play. Many times, I’ve found myself wanting a quick reference for evaluat ...
Toegevoegd op: 16 juni 2010searchengineland.com/the-ready-con...
Google Analytics Adds More AdWords Reporting
The Google Analytics Blog announced they have added three new AdWords reports, ten new dimensions and additional AdWords metrics directly in Google Analytics.The three new AdWords reports that can be found within Google Analytics include Day Parts Rep ...
Toegevoegd op: 09 juni 2010searchengineland.com/google-analyt...
http://www.davidnaylor.co.uk/google-analytics-short-tai...
I was just pulled into a conversation with Paul and James about developing a report of some kind in Google Analytics which segments short tail (1-2 words long) and long tail traffic (3 words or more). The advantage being you can then compare them and use ...
Toegevoegd op: 07 juni 2010www.davidnaylor.co.uk/google-analy...
Segment your Goal Funnel in Google Analytics
Your goal funnel is the set of required pages leading up to your final goal, such as a purchase. You may be familiar with the Funnel Visualization report in Google Analytics (GA). It shows you how many visitors go to each step and how many leave the funne ...
Toegevoegd op: 07 juni 2010www.lunametrics.com/blog/2010/06/0...
Scent of a Billboard
Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling stea ...
Toegevoegd op: 07 juni 2010www.frankwatching.com/archive/2010...
Avoid the Downward Quality Score Spiral
My rule (and like all rules there are exceptions) is that if your quality score is 6 or below; stop raising bids and start working on quality score.However, I keep receiving the question: Outside of cost and position; why is quality score so important ...
Toegevoegd op: 31 mei 2010www.bgtheory.com/blog/avoid-the-do...
Web Development For The iPhone And iPad: Getting Starte...
According to AdMob, the iPhone operating system makes up 50% of the worldwide smartphone market, with the next-highest OS being Android at 24%. Sales projections for the Apple iPad run anywhere from one to four million units in the first year. Like it or ...
Toegevoegd op: 31 mei 2010www.smashingmagazine.com/2010/05/2...
The 3 Stages of the Buying Process: Expanded Definition...
We often reference the 3 stages of the buying process on this blog. As FutureNow’s founders defined them over 5 years ago in Call to Action, they are:Early Stage Buyer: In Early Stage, people have made the decision that they are interested in buying ...
Toegevoegd op: 31 mei 2010www.grokdotcom.com/2010/05/28/the-...
Google lanceert opt-out tool voor Analytics
Het was al een keer genoemd door Google en nu is het werkelijkheid, je kunt je browser zo instellen dat je niet meer gemeten wordt door Google Analytics. Google heeft hiervoor een plugin ontwikkelt waarmee mensen aan kunnen geven of ze wel of niet gemeten ...
Toegevoegd op: 27 mei 2010www.marketingfacts.nl/berichten/20...
Google Analytics’ Gift to Humanity: Multiple Custom Var...
Say you have an online store where you sell clothes for men, women, and children. Wouldn’t it be nice to have more visibility into the shopping experience based on site visitors’ age, gender, and products of interest?Say Hello to a feature known as “M ...
Toegevoegd op: 27 mei 2010www.e-nor.com/blog/index.php/web-a...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op