Prettying up your Google Analytics reports with Adobe I...
Insights are grand, and being able to take quick action with them is better. But at some point every analyst needs to make reports.
Toegevoegd op: 09 oktober 2010blog.vkistudios.com/index.cfm/2010...
Was that visitor signed-in?
With GA you can track custom information about a visitor, a specific visit, or a particular page with Custom Variables.One of the things people often want to do is to know when the visit is a signed-in visit.
Toegevoegd op: 08 oktober 2010www.lunametrics.com/blog/2010/10/0...
Alphabetical Sorting Must (Mostly) Die
Sorting a list of options alphabetically has two main benefits: * If users know the name of the thing they want, they can usually find it in the list pretty quickly. * Lazy design teams don't have to work on figuring out a better structure. Be ...
Toegevoegd op: 08 oktober 2010www.useit.com/alertbox/alpha-sorti...
Rebel! Refuse Report Requests. Only Answer Business Que...
Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be:Before you provide the data, ask the requestor what is the business question ...
Toegevoegd op: 04 oktober 2010www.kaushik.net/avinash/2010/10/re...
Google presenteert de toekomst van display advertising
Tijdens het jaarlijkse IAB MIXX-congres deze week in New York, gaven Neal Mohan en Barry Salzman van Google een keynote-presentatie getiteld Display 2015: Smart and Sexy (video) waarin de toekomst van display advertising werd geschetst.
Toegevoegd op: 01 oktober 2010www.marketingfacts.nl/berichten/20...
De onzin van conversie percentages
En ook maar meteen “de onzin van conversie funnels”…De meeste bij mij bekende website statistieken pakketten rapporteren op dezelfde manier over de zo belangrijke cijfers “uitval in de sales funnel” en “conversie percentage”. Er wordt gekeken naar de ...
Toegevoegd op: 29 september 2010www.webanalisten.nl/analyse/de-onz...
Tracking Offline Marketing with Google Analytics – Whit...
When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures ...
Toegevoegd op: 27 september 2010www.advanced-web-metrics.com/blog/...
Analyze scenarios, not metrics
If you want to really understand what it is happening in your project I recommend you to analyze de scenario and not the metrics per se. An interesting way to understand it is like when you are about to buy a new alarm for your home. The expert ask you al ...
Toegevoegd op: 26 september 2010www.analytics20.org/web-analytics/...
Inline Validation in Web Forms
Web forms aren’t great conversationalists. They ask a bunch of questions, then wait until you answer them all before they respond. So when you register for that cool social network or use an e-commerce site, it’s pretty much a monologue.
Toegevoegd op: 21 september 2010www.alistapart.com/articles/inline...
Picking the Right Tool for your Remote User Testing fro...
With an ever-expanding utility belt of user research tools, finding the right one for your needs and getting the most out of it can be daunting.
Toegevoegd op: 20 september 2010www.uxbooth.com/blog/picking-the-r...
Reporting Levels – Less is best
Companies are systems composed by different areas and levels. Those areas and levels perform a very important role in the organization that will (or not) allows it to achieve (or not) its objectives. Said that it is important to understand how vital is th ...
Toegevoegd op: 20 september 2010www.analytics20.org/web-analytics/...
Build Your Own Weighted Sort (GA Style)
If you're a Google Analytics fan, you probably already know that Google released a new and incredibly useful featured called Weighted Sort. If you haven't seen it, here's a quick example – let's say you want to know which of your referring sites have the ...
Toegevoegd op: 20 september 2010www.seomoz.org/blog/build-your-own...
Gruesome conversion killers: 15 common causes of conver...
We have just spoken at an excellent UK conference called Think Visibility. Here are our slides, highlights of which include…* a list of 15 categories of conversion killer. (You should identify which of them are killing your conversions, and then elimi ...
Toegevoegd op: 07 september 2010www.conversion-rate-experts.com/co...
Volgens BBC moet er aan HTML5 nog veel gebeuren
Velen zien HTML5 als de toekomst voor het streamen van online video, maar ook als een vervanger voor Adobe Flah, dat vandaag de dag nog altijd het video streamen domineert.Maar Erik Huggers, director of Future Media & Technology bij de BBC denkt daar ...
Toegevoegd op: 17 augustus 2010www.dutchcowboys.nl/online/20252
Persuasive Web Design, Part 22: Social Proof
When we're not sure what action to take, we often look to see what others are doing... and follow their lead. "If everyone's doing it, it must be good."Social psychologists call this "Social Proof". And, harnessed properly, it's one of the most powerf ...
Toegevoegd op: 09 augustus 2010blog.vkistudios.com/index.cfm/2010...
3 Universal Goals to Influence People
The art and science of persuasion is often discussed as though changing people's minds is about using the right arguments, the right tone of voice or the right negotiation tactic. But effective influence and persuasion isn't just about patter, body langua ...
Toegevoegd op: 29 juli 2010www.spring.org.uk/2010/07/3-univer...
7 Cutting Edge Web Design Trends (that Can Actually Imp...
As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making i ...
Toegevoegd op: 29 juli 2010www.seomoz.org/blog/7-cutting-edge...
Choosing Between A/B or Multivariate Test Design: Optim...
If you’ve been trekking along with us in our Site Testing 101 series, you’re already familiar with the difference between A/B and multivariate testing (opens in new window if you haven’t read the article and would like to get up to speed). Today’s instal ...
Toegevoegd op: 28 juli 2010www.getelastic.com/ab-or-multivari...
The Fast Way to Optimize Your Site for Scent
The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for scent ...
Toegevoegd op: 21 juli 2010www.grokdotcom.com/2010/07/19/fast...
Content Strategy
A common occurrence: you or someone you know wants to create content and have it published online. A slightly less common occurrence? Having that same someone articulate high aspirations for their content. For those select few, instead of creating content ...
Toegevoegd op: 21 juli 2010www.uxbooth.com/blog/complete-begi...
Populaire items in de kennisbank
- Top 10 landing page ideas for 2010Landing pages should be the most exciting program you work on. Where else can you experiment freely, test easily and achieve positive results so quickly?
- Dynamic tabs using jQuery - why and...This tutorial will show you how to use jQuery to create tabs that can be added and removed dynamically. Although the example looks bulletproof, there are some questions I will raise about how to use tabs and in which context should they be used in order t ...
- Custom Variables in Google AnalyticsLast fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op