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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

My Favourite Google Analytics Advanced Segments

Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. Looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments.
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Populaire items in de kennisbank

  • Custom Variables in Google Analytics
    Last fall Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable.
  • Conversion Funnel Web Analytics...
    Instead of using margin and volume to make your web analytics framework, It may be easier to build it out using a conversion funnel. The different steps of the funnel give you ideas and starting points for brainstorming the functions your site has. It als ...
  • Visualizing Keyword Data with the...
    I was really interested in one specific metric that Rand discussed in the latest SEOmoz webinar on Actionable Analytics. He mentioned that the number of keywords sending search traffic measured in increments (monthly, weekly) could be an indicator of whet ...

Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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