Click to Conversion Time & Your Revenue Attribution Window
In my last Analyze This post, I alluded to the importance of click to conversion time, that is, the estimated conversion time of the revenue attribution window. I shall devote this article to explaining the importance of the revenue attribution window and some empirical methods to help determine the right window length.
Populaire items in de kennisbank
- Facebook Connect for Ecommerce: Is It...If you’re one of Facebook’s 500 million users, you’ve likely encountered a Facebook Connect invitation in your travels through the Interweb. According to Facebook, 30% of its users actively engage with third party websites through Facebook Connect each mo ...
- The Fast Way to Optimize Your Site...The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for scent ...
- Is 2010 the Year of Conversion Rate...This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, “Marketing is NOT Sales” was written exactly nine years ago today I wrote this column.
Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
Neem contact met me op