Proving Social Media Works
The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works.
About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there won't ever be any kind of true groundswell unless we provide the masses with real business case studies with defined metrics that truly demonstrate success.
About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there won't ever be any kind of true groundswell unless we provide the masses with real business case studies with defined metrics that truly demonstrate success.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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