How To Get Past Last-Touch Attribution With Google Analytics
The problem is well described by the ever-excellent Avinash Kaushik in his post entitled Measuring Upper Funnel Keywords (although nominally about paid search, his description applies perfectly well to natural search except you aren't paying for traffic in the same way).
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Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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