Anatomy of an Optimization Recommendation
With all the companies springing up (and some that have been around since ‘98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation. After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting? And, shouldn’t you know how to avoid getting ripped off?
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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