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Hier vindt je praktische conversie-optimalisatie tips op het gebied van webanalytics, webusability, zoekmachinemarketing, webdesign en copywriting voor een conversiegerichte website.

Optimize the Performance of Widgets, Buttons & More

A recent post by web site performance thought leader (and user experience expert as a result) Steve Souders reminds me of a vital nuance that’s not even clearly expressed in the popular Yahoo! performance rules; namely render the page first, THEN add Java ...
Toegevoegd op: 08 februari 2011www.w3-edge.com/weblog/2011/02/opt...

Facebook Connect for Ecommerce: Is It Right For Your Bu...

If you’re one of Facebook’s 500 million users, you’ve likely encountered a Facebook Connect invitation in your travels through the Interweb. According to Facebook, 30% of its users actively engage with third party websites through Facebook Connect each mo ...
Toegevoegd op: 07 februari 2011www.getelastic.com/facebook-connec...

Google Analytics Reporting: Really Understanding the Ch...

In last week's post we began this "3-course meal" of posts by describing the reporting required to support the business decisions to invest new resources in dealing with Page Load Latency (PLL).This week we will take a close look at Events and Custom ...
Toegevoegd op: 27 januari 2011blog.vkistudios.com/index.cfm/2011...

Tijd voor nieuwe meettechniek? Meetdata Google Analytic...

Dit artikel is een gecombineerd artikel, omdat onderwerp één leidde tot onderwerp twee. Dan kan je toch ook gewoon twee artikelen schrijven? Klopt, maar daar had ik geen zin in. We beginnen met onderwerp één: het koppelen van bezoekgegevens en dan komen w ...
Toegevoegd op: 12 januari 2011www.webanalisten.nl/methoden-en-te...

11 Types of Analytics for 2011

I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ecommerce. Rathe ...
Toegevoegd op: 10 januari 2011www.getelastic.com/11-types-of-ana...

6 praktische Google Analytics rapporten en segmenten

Google Analytics. Een prachtig programma. Hoeveel bezoekers heb ik, waar komen mijn bezoekers vandaan, hoeveel pagina’s hebben ze bezocht. Allemaal leuke statistieken, nietwaar? Maar wat kun je met deze gegevens? Niks. Noppes. Nada. Nee, wie echt praktisc ...
Toegevoegd op: 07 januari 2011www.marketingfacts.nl/berichten/20...

New Year, New Asynchronous Tags for GWO

Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not fully loaded.
Toegevoegd op: 06 januari 2011websiteoptimizer.blogspot.com/2011...

3 Tips for Maximizing Engagement With Facebook “Likes” ...

When it comes to Facebook (Facebook), if you’re uncertain where and when to place a “Like” button on your site and when to use “Share,” you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as co ...
Toegevoegd op: 09 november 2010mashable.com/2010/11/08/facebook-l...

Customer Insights From AdWords Remarketing

How much do you know about the interests of the visitors to your site? One of the cool things about doing remarketing through Google’s Display Network is that you can see the placements and impression counts on the sites that people visit after they visit ...
Toegevoegd op: 08 november 2010www.bydatabedriven.com/customer-in...

49 procent meer conversie op de interne zoekmachine

Wanneer je meer conversie wilt halen uit een onderdeel van je website ga je vaak aan de gang met interactie en content. Hoe kunnen we de pagina nog overzichtelijker maker, beter laten aansluiten bij wat de bezoeker zoekt. Hoe zorgen we dat de content is w ...
Toegevoegd op: 08 november 2010www.webanalisten.nl/verbeteren/pra...

Usability Resources to Win Arguments

Today’s post is a big one and it’s most definitely one for your bookmarks menu, because from time to time when speaking with clients it becomes necessary to have material to backup the statements which you are making.Sometimes clients will suggest thi ...
Toegevoegd op: 08 november 2010www.webdesignerdepot.com/2010/10/u...

De mega dropdown: creëer overzicht in je sitenavigatie

De navigatie van je website of intranet is zeer bepalend voor de gebruiksvriendelijkheid en effectiviteit. De afgelopen jaren zien we steeds meer websites gebruik maken van de ‘mega dropdown’: een groot en breed uitklapmenu dat bezoekers in één oogopslag ...
Toegevoegd op: 04 november 2010www.frankwatching.com/archive/2010...

Keys To Web Analytics Maturity: Structure, Process, Hyp...

Take two months to tag the website with JavaScript code (nine months for "high end" tools). Realize you did some things wrong and in nine months the company now has new needs. Go back, roll up your sleeves and spend more time on re-implementation. Log int ...
Toegevoegd op: 01 november 2010www.kaushik.net/avinash/2010/11/we...

Display the Source of a 404 Error in Google Analytics

While falling asleep about five minutes ago (looking at the longtail keywords for our blog) I was struck with a pretty awesome idea. If you remember Fixing Your 404's with Google Analytics, I mentioned Matt Cutts solution, using Google Webmaster Tools to ...
Toegevoegd op: 28 oktober 2010blog.vkistudios.com/index.cfm/2010...

What Makes Them Click? 7 Business Questions Answered Wi...

Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pages of links under your Content menu). You can see the ...
Toegevoegd op: 24 oktober 2010www.getelastic.com/what-makes-them...

Query Paths in Search Funnels

Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about the actual queries that these keywords were matched to? You can see Keyword Paths within Search ...
Toegevoegd op: 24 oktober 2010adwords.blogspot.com/2010/10/hot-o...

Four Essential Elements For Creating Captivating Websit...

The four principles of design are balance, rhythm, emphasis and unity. Each one of them is essential for bringing together the different visual elements that are necessary to achieving a strong design, which, in turn, is imperative for a website to succee ...
Toegevoegd op: 22 oktober 2010www.usabilitycounts.com/2010/10/21...

Less is more: Simpiyfying your user experience

Through the rapidly increasing amount of information, messaging, reviews and data online, we know that consumers are presented with more options than ever before. As a result they are becoming more and more savvy and resourceful to research products and s ...
Toegevoegd op: 19 oktober 2010www.uxbooth.com/blog/less-is-more-...

5 Quick Google Analytics Hacks

Regex is teh awesome. I don't claim to be amazing at it but there are a few common regex strings I use all the time in my analysis.Length of KeywordTo quickly filter your keywords report by the length of keyword, I use some regex to count the numb ...
Toegevoegd op: 18 oktober 2010www.seomoz.org/blog/5-quick-google...

How Retargeting Can HURT Sales

Advertising money can be wasted, but can it ever actually hurt your sales?Yes! Particularly if you have the wrong attribution management system in place.Let’s take the case of re-targeting. At SMX this past week I heard one agency rep say Google r ...
Toegevoegd op: 14 oktober 2010www.rimmkaufman.com/rkgblog/2010/1...
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Over de auteur

Martijn van VreedenIk ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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