Using Web Analytics For Paid Search Research
You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an initial keyword list and who their competitors are. Last week, I dove into some of the keyword monitoring tools on the market and how they can help during the research phase. This week, I’ll focus on how an advertiser’s very own web analytics tool can help discover more intel that will help you with their paid search campaign.
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Over de auteur
Ik ben Martijn van Vreeden, conversie optimalisatie specialist en webanalist bij Pon Automobielhandel in Leusden.
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